Electric Zoo to Debut in China
“Electric Zoo: Countdown Shanghai” Scheduled for November 12th, 2016
Event Follows Successful Electric Zoo Weekend in New York City with
Attendance of 83,000, Highest Overall since 2013
New York, September 26, 2016 —
Made Event, a premier producer of electronic music events and the creator of the Electric Zoo Festival, announced today that Electric Zoo will be coming to Shanghai, China in November of 2016. The announcement follows the recent success of Electric Zoo: Wild Island, hosted in New York City over Labor Day weekend 2016.
“Electric Zoo: Countdown Shanghai” will take place on November 12, 2016 at the Expo Park in Shanghai, China. Festival organizer Made Event is excited to partner with Kanjian, a leading music service company in Asia, to promote this historic event. The “Countdown Shanghai” preview event will be the first Electric Zoo production in China.
Following the massively successful New York City event over Labor Day weekend, which led to the Shanghai expansion, Electric Zoo is excited to bring an ongoing presence to the city. “Electric Zoo: Countdown Shanghai” will feature a lineup of world-class artists and performers. In addition to creating customized theme art specifically for the event, Made Event will be bringing to Shanghai various highlights from New York’s Electric Zoo: Wild Island including the giant octopus stage, animal-themed costume performers and much more.
“Following the success of Electric Zoo New York 2016 we felt the perfect next move was to continue the expansion of the festival to new markets. We couldn’t have picked a more exciting market – Shanghai, or a better partner – Kanjian,” said Adam Richman, SVP of Made Event-New York and Director of Electric Zoo at SFX Entertainment, Inc. “Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia.”
Having recently expanded the brand globally to Mexico and Japan, Electric Zoo believes Shanghai is the perfect place to hold its next international event.
“The world’s great cities are where people come together, get creative, innovate, and inspire. Electric Zoo was created in one of those cities – New York – and we can’t wait to bring it to another one – Shanghai,” said Jeff Wright, Creative Director at Made Event. “Electric Zoo is all about bringing people together in the places where that balance and exchange of energy happens. We can’t wait to share a first taste of the Electric Zoo experience with the people of China!”
The Expo Park location in Shanghai was chosen to introduce the people of China to Electric Zoo because it harmoniously combines the allure of nature with the energy of the city. Made Event will be working closely with Kanjian to develop a unique festival environment that will give attendees an Electric Zoo experience like no other.
“Shanghai is the perfect environment for our fans in China to experience the energy of Electric Zoo for the first time,” said Michael Julian, Director of Marketing at Made Event/SFX Entertainment, Inc. “This awe-inspiring city is one of my favorite places in the world and I am honored to have this opportunity.”
Electric Zoo recently completed its 8th Annual Festival in New York City and is bigger and stronger than it has ever been. The three-day music festival, which took place at Randall’s Island Park in New York City, was led by a unique “Wild Island” theme and included over a hundred of the world’s biggest artists on multiple stages.
“Wild Island” featured headline performances from Tiesto, Hardwell, Current #1 Billboard artists – The Chainsmokers, Bassnectar, Porter Robinson and Steve Aoki. The weekend also served as the stateside debut of legendary party experience brands ANTS and Elrow, with an electric main stage lineup.
The three-day event marked the highest overall attendance since 2013 with 83,000 attendees. Photos of the event can be found online at www.electriczoofestival.com, on Instragram www.instagram.com/electriczoony/, or on Twitter www.twitter.com/ElectricZooNY.
Additional information regarding “Electric Zoo: Countdown Shanghai” can be found online at electriczoo.kanjian.com.
About Electric Zoo
Established in 2009 by Made Event, the internationally renowned Electric Zoo Festival is one of New York City’s largest music festivals and features the top names in electronic music, bringing a wide variety of acts from around the world and across the spectrum of electronic music’s various sub-genres. The first international edition of Electric Zoo took place in Mexico City in May 2014.This year’s 8th annual New York edition was held in September at Randall’s Island Park.
About Made Event
Made Event, an SFX Entertainment company, is a premier producer of electronic music events and the creator of the Electric Zoo Festival. Having produced hundreds of memorable events in New York City, Miami and elsewhere, Made Event continues to set the bar for quality electronic music events. For more info, please go to www.MadeEvent.com.
Kanjian, a leading music service company in Asia, specializing in international music distribution and artist promotion. Kanjian’s vision is to help global independent artists to be seen in Chinese market and also Chinese artist to be seen worldwide. With a full suite of services, Kanjian has already represented over 80,000 artists and 1,400,000 tracks. Also, with its own website (http://www.kanjian.com/), iOS & Android apps and indie mag, Kanjian provides artists with promotional opportunities to bring added impressions and exposure.
About SFX Entertainment, Inc.
SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused on electronic music culture (EMC) and other world-class festivals. SFX’s mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, Awakenings, and React Presents, as well as the innovative ticketing service Paylogic. SFX also owns and operates Beatport, the trusted global home of electronic music where fans, DJs, and creators connect, discover, and participate in the evolution of dance music culture.
For more information on Electric Zoo, contact:
Media Contacts for SFX Entertainment, Inc.
Dan Gagnier/Patrick Reynolds